Social Awareness Contradiction
I think that it was a good direction and great idea for dove to create this campaign. It's a good idea to show women how not to be so over-controlled by the media industry. I believe that some teenagers think way too much about their appearance. These people might actually damage their own bodies. There are a couple of reasons how this happens. Teenagers may want to loose weight by maybe over-dose of drugs that go into their system, over fatigue, which all cause some type of damage to your body, weather it's physically or mentally. The statement also says how girls are being fooled and are unrealistic, which I do agree.
Now I want to take a step and talk about the Axe Effect Campaigne. I think that it was done too over the top. It's obvious that wearing axe products on you will not bring all these girls to you. The company over-exaggerated the effects about this product. Now i admit, it is a advertisement commercial that can catch many people's attention, weather it's for a good reason or a bad reason. In my opinion, i think thaht guys would kind of laugh at this because of the fact that it applies to men, but girls might think of it in a different way.
In the end I think that the UNILEVER uses good techniques in bringing out what they have to offer in our society. I just think that they have to be careful on knowing what type of people are being affected postively and negatively in our society today.
posted by Lester Lampa at
10:15 AM
3 Comments:
I agree with you lester, Uniliver does have to be careful about what they put out into our society. With these two ads they contradicted themselves by putting out two campaigns with completely opposite messages. AXE smells bad anyways, girls would rather have a guy take a proper bath than spray nauseating fumes all over themselves. HAHA.
I agree with what you said that Unilever should watch what they say as it has a positive and negative effect on society. Minds are very impressionable from what we see in the media and positive messages are refreshing for a change. Even though the ads contrast each other the deep message is not that harmful. I think that the axe ad was just meant to be humorous for the viewers while the Dove ad just shows innocence and natural beauty.
I agree with what you said about the fact that people do try to change their bodies, when it can actually harm it. Also I do agree with you about the Axe company making the commercial seem like if you wear axe you would have a lot of girls after you, which is pretty foolish.
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